Hell.

"What's that book about?"
"Well, it's called I Hope They Serve Beer in Hell..."
"Oh, they do."
"Oh really?"
"It's light beer."
"Eeeeeew! *cringe*"
"It gets worse!"
"...how?"
"IT'S IN A CAN!"
"I REPENT!"

[Later]
"So, if all you can get is light beer in a can... is Iowa City actually Hell?"
"No, Ames is. There are more hicks in Ames."

...I <3 My daddy.